Labels that can be seen on packaging as Circles

These circles are an adaption of a “made in Texas” food or drink label. Our task was to create our own labels with our own theme, my theme is protecting marine life mainly based in Orlando Florida.

Disclaimer: No this is not a real company (Though I wish it was)

This project focuses on creating circular labels for Keepers of the Tide, a marine protection organization based in Orlando, Florida. The goal of the design was to visually represent the organization’s mission—protecting and preserving marine environments—while creating a cohesive, recognizable identity for their materials, merchandise, or campaign products.

Labels Specifically

The labels incorporate clean typography, symbolic marine elements, and a balanced composition that works effectively within a circular format. Design choices emphasize clarity, readability, and visual impact, ensuring that the organization’s name and mission are instantly recognizable. Color palettes and illustrative elements were selected to reflect the natural beauty of Florida’s coastal waters, reinforcing the organization’s environmental focus.

Each label was crafted to maintain harmony between aesthetics and functionality, allowing it to scale across different uses, from product packaging to promotional materials. The overall design conveys a sense of stewardship, professionalism, and commitment to marine conservation, capturing both the spirit and purpose of Keepers of the Tide in a compact, engaging visual format.