Henry Weinhard Refresh

The Henry Weinhard Refresh is a modern reimagining of the classic Henry Weinhard’s brand, blending its historic Pacific Northwest heritage with a fresh, contemporary visual identity. The goal of this project was to update the brand’s look and demographic to that of our choosing allowing full creative freedom with limits.

This redesign focuses on elevating the brand through cleaner typography, refined color palettes, and cohesive graphic elements that appeal to today’s younger, design-aware audience. The visual direction incorporates a balance of vintage inspiration and modern minimalism, pairing bold, structured layouts with subtle textures and illustrations that reference the brand’s roots. The result is an identity system that feels both refreshingly new and authentically familiar.